Heather Mack
National Campground Marketing Consultant
heather@thecampgroundmarketplace.com
Heather has over 25 years of experience in sales, business development, strategic partnerships, acquisitions, alliance management, project management and community relations primarily in the outdoor hospitality space and wellness space.
Her most recent experience includes Director of Acquisitions for Terramor Outdoor Resorts where she led KOA’s national growth strategy for its new glamping brand and worked with the broader team to execute due diligence and approvals for the resort concept. Prior to that, she served at Vice President for Partnerships and Community Relations for Simply Shenandoah, a 118 room world-class wellness and nature resort located on 640 acres outside Washington DC.
Heather started her career at Ogilvy & Mather, one of the world's leading advertising agencies after completed their select two-year account management training program before being recruited to Unilever as a brand manager. Her experience includes working with Fortune 500 companies such as IBM, Unilever, The Seagram’s Company, Walmart, Anderson Consulting (Accenture) and Arnold Advertising Worldwide. Heather graduated Summa Cum Laude with a BA from the University of Connecticut and a concentration in Management.
As a former adventure travel guide, Heather has trekked and camped all over the world. Originally from New England, Heather now lives in Annapolis, MD with her two teenaged children.